TAKE A SEAT, LET'S BEGIN.

Account Executive, Sales Management, and Outside Sales professional with over 12 years of related experience. History working directly with clients across many industries to identify business needs, develop individualized solutions, and lead implementation projects. Experience partnering with client leadership to identify opportunities for up- and cross-selling, providing advanced insight and support to drive engagement and awareness, and working with internal personnel to build an understanding of sales process and best practices. Proven history exceeding sales quotas, improving customer satisfaction, and building sustainable pipelines. Earned a Bachelor’s Degree in Marketing from the University of Washington.

Core Competencies

​

• Account Management

• Client Relationship Development

• Business Analysis and Reporting

• Lead Generation

• Project Coordination

• Marketing and Promotions

• Excellent Customer Service

• Team Leadership and Development

• Microsoft Suite, Salesforce, CRM systems

• Excellent Oral and Written Communication

Professional Experience

Acquisition & Wholesale Manager, West Coast Sea Bags of Maine, Seattle, WA 2018 – Present

• Spearhead launch and wholesale growth within West Coast Territory for Recycled Sailcloth Totes and accessories company with 33 retail store locations; worked with retail leadership to identify potential opportunities, and met with buyers to gain an understanding of sales trends and needed categories.

• Lead sales cycle actions, including extensive research for leads, craft sales presentations, and marketing collateral, and lead sales and discovery meetings with client leadership to identify client marketing challenges and goals.

• Actively identify and connect with new opportunities through cold calling, in-person networking, and developing and managing relationships with industry leaders; continually increased number of meetings secured with leadership from target companies, leading to additional sales and new contracts.

• Manage sales with Pottery Barn, West Marine, and Windstar Cruise locations, and spearhead special and promotional events to drive sales; proactively analyzed monthly sales and adjusted actions accordingly, resulted in increases in annual revenue.

• Developed and manage special trade programs to procure base material, secured relationships with over 30 sailing and yacht clubs, established documented operations and costing agreements, and crafted special cross-promotional opportunities; achieved company record for highest materials acquisition in 20 years.

• Deployed new electronic data interchange (EDI) platform to support Pottery Barn orders, set up product information pages with 24 SKU’s, developed models to forecast sales and needed inventory, and tested platform with partner IT personnel before launch; streamlined sales operations and maintained tight shipping deadlines.

Marketing and Sales Consultant Belltown Hospitality Group, Seattle, WA 2017 – 2018

• Spearheaded branding and marketing strategy development for popular regional restaurant and event group; focused efforts on live events, experiential marketing, brand strategy, consumer research, and social media marketing; increased private event revenue by 32% and social media followers by 18%

• Led development and implementation of new marketing and messaging standards, content development cadence, project management best practices, social media and PR promotion, and marketing analytics analysis.

• Partnered with public relations leadership to develop new media relationships, worked with authors and editors to understand ideal content, and developed relevant stories and content to share with publications.

• Streamlined social media strategy and execution for 9 accounts, conducted market research to implement strategic marketing and messaging initiatives for lead generation and profit optimization and led the creation and posting of engaging written, photo, and video content to build Facebook and Instagram presence.

Growth Strategist Transform, Inc., Bellevue, WA 2014 – 2017

• Spearheaded enterprise outreach and engagement for quantitative marketing agency; led the development and implementation of new marketing strategy and materials, focused new standards around marketing for live events, special promotions, and client relations; introduced agency-level services and launched new “white label” opportunity for agencies.

• Partnered with leadership to develop new branded assets and website, ensured compliance with existing marketing standards, launched brand targeting enterprise clients with “land and expand” opportunities to companies with revenue ranging $5-25 million.

• Guided online and offline engagement and communication strategies, crafted direct messaging to enhance response, effectively promoted events, and provided post-engagement follow-up.

• Represented company at countless networking and community events to generate new business, conducted advanced research on targeted clients and individuals, and led follow up with desirable prospects to book sales meetings.

• Collaborated with data science department and client stakeholders to develop and analyze market and sales trends; bridged gap between data-driven and creative marketing decision making.

Account Manager Marketeering Group, Seattle, WA 2011 – 2014

• Led account management for full-service web development and digital marketing agency; partnered with small and medium business stakeholders to evaluate, analyze, and improve marketing efforts; focused on social media, local search, review marketing, and paid ad efforts; secured 75 new accounts in first two years.

• Spearheaded client relationships, maintained constant communication, directed campaign development and logistics, and followed up with clients on issues; secured high client satisfaction scores and built strong referral pipeline.

• Led audits to identify areas to modernize client’s advertising strategy, redeveloped ad copy and branding, partnered with internal collateral development personnel, and edited and finalized marketing collateral; new content saw greater response rates and received high praise from clients.

• Closely monitored social analytics and data related to lead source, customer contacts, sales conversions, and referrals to optimize effort and spend throughout marketing campaign lifecycle; updated campaigns according to analytics to improve overall customer engagement and conversion.

• Managed team of 10, including web developers, graphic designers, content writers, social media strategists, and photographers, determined success metrics, assigned project duties, collected status reports, and provided ongoing training and coaching; built cohesive unit that produced high-quality results and supported users effectively.

Account Manager Reach Local, Seattle, WA 2008 – 2010

• Led partnerships with SMB stakeholders to evaluate, analyze, and improve marketing efforts; focused on local search, review marketing, paid ads, and display content efforts for owners of restaurants, hotels, MediSpas, and medical offices, and other consumer goods and services providers; quickly grew the book of business to over 100 clients.

• Drove lead generation, researched ideal clients online, and provided direct reach outs to engage with key decision-makers; present customized digital marketing strategies, spearhead improvements to search engine optimization (SEO).

Education and Certifications

​

BA, Marketing, University of Washington

Google AdWords Certified